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Contemporary Westside Los Angeles residence with glass openings and mature landscaping in coastal morning light

Westside Los Angeles · Since 2006

A Westside broker who knows what these neighborhoods are actually worth.

Twenty years advising buyers and sellers from Santa Monica to Manhattan Beach. Licensed California broker, USC-trained in real estate development, and personally involved in every transaction — from pricing strategy through closing.

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Reid Kaplan, Westside Los Angeles real estate broker, at the beach

About

Twenty years of Westside transactions, one set of hands on every file.

I've spent two decades working the same six markets — Playa Vista, Westchester, Marina del Rey, Culver City, Santa Monica and Manhattan Beach. That focus is the point. I know which blocks hold value, which floor plans resell, and what a buyer pool will actually pay in any given month.

My background is in real estate development as much as sales: a California Broker's license and a Master's in Real Estate Development from USC. It means pricing conversations are built on underwriting, not optimism — and negotiations are handled by someone who understands where value is created and where it quietly disappears.

You work with me directly. No handoffs to a junior team, no pressure, no theatrics — just clear advice, prepared marketing, and a broker who answers the phone.

20+
Years on the Westside
350+
Homes sold & represented
$400M+
In closed volume
5.0
Average client rating

Client Results

Judged on outcomes, not adjectives.

Working with Reid was a great experience from start to finish. He knows Playa Vista inside and out, and that local expertise made a real difference. He was responsive, knowledgeable, and made the whole process feel easy. Even after closing, he's stayed available and is always willing to share his real estate knowledge. Highly recommend!
David WeiPlaya Vista real estate client
I really enjoyed working with Reid. He understands the market and had a pricing strategy that worked. I received over ask in a challenging market. I also appreciated his patience. From the first time that I connected with Reid until the time I listed with him, he stayed in contact with me providing area sales data and market updates. I never felt any pressure to list with him or to sell before I was ready. I would list with him again!
Larry ClaytonLos Angeles home seller
Reid goes above and beyond - truly a great partner during the home search process. He's knowledgeable about many different parts of LA and has a good grasp on market trends. He answered all of our questions (and we had MANY as first-time home buyers) with patience and thorough responses, often researching the topics on our behalf and coming back with comprehensive answers. He was helpful in helping us navigate negotiations once we entered the bidding process, and we always felt like he had our best interests in mind. He has also made himself available to us for one-off needs even after we completed the buying process. Highly recommend!
Laura MichelsonFirst-time Los Angeles home buyer
Reid is genuinely a “trusted realtor” with whom you feel comfortable having on your side. He's knowledgeable about the market, buy/sell process, well connected with other realtors, calm, positive and practical, and quickly responds to inquiries by email, phone or text (even on the weekends), and overall helped pave the way for a smooth sales transaction, which included navigating offers and counteroffers and ultimately helping to secure a sales price above listing.
James KamanskiLos Angeles home seller
Reid's knowledge and professionalism is second to none. This was the first time we ever sold, and Reid was extremely patient and helpful in answering any question we had. The entire process was seamless from start to finish. Our place needed a little bit of extra care to prepare it for sale and he was able to guide us through every step. He helped identify which updates and upgrades would bring in the maximum return on investment and avoid any unnecessary costs. He provided referrals for contractors, cleaners, staging, and more. Not once did he pressure or push us to use any of the referrals he provided. While we didn't end up going with all of the referrals, we did use quite a few of them as their pricing and work were very competitive to other sources we found on our own. We've worked with other agents on prior purchases and always had less than perfect experiences. We just assumed that was par for the course when dealing with real estate agents. Now we know better. There are levels to this and Reid is clearly a top tier agent.
Chris ParkFirst-time Los Angeles home seller
Reid's helped us purchase and sell two separate properties - our first home purchase (townhome on the Westside) and then a single-family home closer to the Valley. Both sides of both transactions went smoothly and Reid did a great job at keeping us even keeled throughout all the ups and downs.
Mark LiaoWestside LA home buyer & seller

Run the Numbers

What a Westside payment actually looks like.

Adjust price, down payment, rate and term to see principal and interest in real time. When you're ready, I'll introduce you to lenders who close on Westside timelines.

Estimated monthly principal & interest

$8,127

$330,000 down (20%) · $1,320,000 financed · 30-year fixed

Estimates only. Contact a lender for exact figures.

Loan Term

Get in touch

Ready to make your move on the Westside?

Tell me where you are in the process. Whether that's a valuation, a first conversation, or just curiosity about the market, you'll hear back from me personally.